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Gerard Weber is an award—winning creative director based in NYC

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Selected Work

Helped establish the modern day look, feel and mission of VICE; identifying and leading brand initiaves while launching verticals and global lines of business.



On February 29th, 2016, VICE launched VICELAND, a TV channel led by Spike Jonze, where programming covered the most important topics to young people today.

At it’s core, it was a channel of radical empathy created by people, for people riding the fine line of high and low vernacular.

It lifted the curtain, showing experimentation and processes, all while acting as a platform to give viewers a global stage to be heard.

Not wanting to do a typical over-the-top graphics package, we developed along with Gretel, the unbranded brand. Using reductive typography, motion and messaging, we let the product sell itself.

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