GERRY WEBER
Award—winning creative leader based in NYC. Currently, VP of Creative and Brand Strategy at BBC Studios where he leads multiple creative marketing teams across the organization.
AT&T: The Mobile Movement
AT&T wanted to shift perception and drive brand affinity amongst millennial consumers to increase net subscribers.
We traveled across the country interviewing real millennials about their relationships with their phones — those true stories became the basis for commericals and advertising, documentary films exploring cultural movements and AT&T innovations, a scripted short film series, a record-breaking tumblr platform and a massive SXSW launch event.