GERARD
WEBER 



Associate Creative Director at Amazon.
FMR Creative Art Director for VICE.

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hello@gerardweber.com

︎ Index


AT&T: The Mobile Movement


AT&T wanted to shift perception and drive brand affinity amongst millennial consumers to increase net subscribers.

We traveled across the country interviewing real millennials about their relationships with their phones — those true stories became the basis for commericals and advertising, documentary films exploring cultural movements and AT&T innovations, a scripted short film series, a record-breaking tumblr platform and a massive SXSW launch event.
c.2014