Assoc. Creative Director at Amazon.
FMR Creative Art Director for VICE.


︎ Index

Bud Light x Mad Decent Cans

Bud Light reached out to Virtue to develop a custom can for the Mad Decent Block party.

We didn’t think one can truly encapsulated the experience of seeing so many different musicians in such a creative space. Instead, after learning the canning production process, we proposed a different approach.

Working with 4 artists from Mad Decent and 27 other artists we hand selected, we created a printing and canning process that allowed each can to be different, resulting in over 31 million uique combinations.