Head of Creative at Spotify, Podcaster Mission


FMR Assoc. Creative Director at Amazon.

FMR Sr. Creative Art Director for VICE.

FMR Global Art Director for Pepsi International.

FMR Freelance Art Director for Burton.


︎ Index

Bud Light x Mad Decent Cans

Bud Light reached out to Virtue to develop a custom can for the Mad Decent Block party.

We didn’t think one can truly encapsulated the experience of seeing so many different musicians in such a creative space. Instead, after learning the canning production process, we proposed a different approach.

Working with 4 artists from Mad Decent and 27 other artists we hand selected, we created a printing and canning process that allowed each can to be different, resulting in over 31 million uique combinations.