Empowered by Mailchimp
Mailchimp came to VICELAND, curious how to work with us. After some presentations and getting to know eachother, Empowered by Mailchimp was born.
Mailchimp doesn’t power brands with their tools and resources, they empower them to reach their full potential.
For this series of spots, instead of just highlighting Mailchimp, we wanted to bring the empowerment to the forefront by giving mailchimp customers (re: small-brands) a national TV spot.
In the end, awareness and sales increased expotentionally for Mailchimp and the small-brands featured across all customer touchpoints.