GERRY WEBER
Award—winning creative leader based in NYC. Currently, VP of Creative and Brand Strategy at BBC Studios where he leads multiple creative marketing teams across the organization.
Geico: What Can You Insure?
Geico reached out to us to create a custom :30s TVC to be featured on VICELAND to get young viewers thinking about insurance.
During a brainstorm, we realized that none of us had insurance and we didn’t even know what could potentially be insured.
Which led us to Dan, our curious equipment manager, who inventories all the weird objects we have at VICE. We got him on the phone with Geico customer support to ask a few questions he had about insurance.
Digital banners had messaging that made viewers aware that, in-fact, you can pretty much insure anything from a cystal ball, to a small party room, to well, nothing at all.