Hamilton's Pharmacopeia: Marketing
Host, Hamilton Morris, examines the most intresting drugs in existence, traveling the world to find them.
He researches their chemical compositions, the effects they have on the mind and body while experiencing them first-hand.
For this campaign we wanted put the effects of these drugs front and center. Magic eye posters, chemical breakdowns of MDMA and messaging that makes you question reality were placed in a variety of OOH and digital spaces.