GERRY WEBER

Award—winning creative leader based in NYC. Currently, VP of Creative and Brand Strategy at BBC Studios where he leads multiple creative marketing teams across the organization.





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GERRY WEBER




VICELAND

On February 29th, 2016, VICE launched VICELAND, a TV channel led by Spike Jonze, where programming covered the most important topics to young people today.

At it’s core, it was a channel of radical empathy created by people, for people riding the fine line of high and low vernacular.

It lifted the curtain, showing experimentation and processes, all while acting as a platform to give viewers a global stage to be heard.

Not wanting to do a typical over-the-top graphics package, we developed along with Gretel, the unbranded brand. Using reductive typography, motion and messaging, we let the product sell itself.





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