Mtn. Dew Neon
Mountain Dew asked for a fresh and strategic approach to launch in 8 new markets without losing focus on their current international markets. We created the iconic ‘neon bottle” outline as a window to self-expression that allowed easy customization for local interests. We provided a ton of assets for use across all media and created playbooks for turn-key execution in any size market. Dew sales went through the roof and is still Pepsi’s fastest-growing global brand.