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Ring Brand Refresh

Ring is widely known as the smart doorbell company. They invited the video doorbell. What people don’t realize is that they offer so much more. To solve this, I led a brand refresh, repositioning Ring more than just a doorbell company, to being a leader in the whole-home security category among 7,000+ other competitors.

With a microscopic budget and working with international teams, we created a design system that scales beyond just your front door, resulting in Ring’s first ever brand guidelines, unifying print, packaging, digital, product and device.