GERRY WEBER
Award—winning creative leader based in NYC. Currently, VP of Creative and Brand Strategy at BBC Studios where he leads multiple creative marketing teams across the organization.
Slim Jim: Art Class
What makes advertising, art? Simply put, what you can get away with. This isn’t high art, but art nonetheless.
For this spot, we wanted to take the approach of anti-avertising, striking people’s curiousity and (lewd) humor keeping them tuned-in til the very end.
The results? Memefied viral content across Slim Jim’s social channels and a large increase in sales across targeted areas due to high enagement and awareness.