GERRY WEBER
Award—winning creative leader based in NYC. Currently, VP of Creative and Brand Strategy at BBC Studios where he leads multiple creative marketing teams across the organization.
VICE
Vote Case Study
2018
︎ Creative Direction
︎ Art Direction
The VICE Vote campaign uses a collection of powerful iconography, stripped of color and context, to examine political issues that matter to young people most.
User-gernerated content was at the center, where we used VICE channels to give young Americans a stage to voice their opinions. An interactive hub plotted UGC across a map, where people could see opinions forming across the country in real-time.
Then, leading up to the midterms, we shut down all of VICE’s channels and displayed a CTA to register to vote.
The results? VICE Vote accounted for 2% of new voter registration and inspired a massive discussion.
︎ Art Direction
The VICE Vote campaign uses a collection of powerful iconography, stripped of color and context, to examine political issues that matter to young people most.
User-gernerated content was at the center, where we used VICE channels to give young Americans a stage to voice their opinions. An interactive hub plotted UGC across a map, where people could see opinions forming across the country in real-time.
Then, leading up to the midterms, we shut down all of VICE’s channels and displayed a CTA to register to vote.
The results? VICE Vote accounted for 2% of new voter registration and inspired a massive discussion.