GERRY WEBER
Award—winning creative leader based in NYC. Currently, VP of Creative and Brand Strategy at BBC Studios where he leads multiple creative marketing teams across the organization.
VICE Vote
The VICE voting campaign uses a collection of powerful iconography, stripped of color and context, to examine political issues that matter to young people most.
User-generated content was at the center of this campaign, where we used VICE channels to give young Americans a stage to voice their opinions. An interactive hub plotted UGC across a map, where people could see opinions forming across the country in real-time.
Then, leading up to the midterms, we shut down all of VICE’s channels and displayed a CTA to register to vote.
The results? VICE VOTE accounted for 2% of new voter registration and inspired a massive discussion.
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