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The VICE voting campaign uses a collection of powerful iconography, stripped of color and context, to examine political issues that matter to young people most.

User-generated content was at the center of this campaign, where we used VICE channels to give young Americans a stage to voice their opinions. An interactive hub plotted UGC across a map, where people could see opinions forming across the country in real-time.

Then, leading up to the midterms, we shut down all of VICE’s channels and displayed a CTA to register to vote.

The results? VICE VOTE accounted for 2% of new voter registration and inspired a massive discussion.