GERRY WEBER
Award—winning creative leader based in NYC. Currently, VP of Creative and Brand Strategy at BBC Studios where he leads multiple creative marketing teams across the organization.
VICELAND
Brand Overview
2016–2020
︎ Creative Direction
︎ Art Direction
︎ Brand Strategy
On February 29th, 2016, VICE launched VICELAND, a TV channel led by Spike Jonze, where programming covered the most important topics to young people today.
At it’s core, it was a channel of radical empathy created by people, for people riding the fine line of high and low vernacular. It lifted the curtain, showing experimentation and processes, all while acting as a platform to give viewers a global stage to be heard.
Not wanting to do a typical over-the-top graphics package, we developed along with Gretel, the unbranded brand. Using reductive typography, motion and messaging, we let the product sell itself.
︎ Art Direction
︎ Brand Strategy
On February 29th, 2016, VICE launched VICELAND, a TV channel led by Spike Jonze, where programming covered the most important topics to young people today.
At it’s core, it was a channel of radical empathy created by people, for people riding the fine line of high and low vernacular. It lifted the curtain, showing experimentation and processes, all while acting as a platform to give viewers a global stage to be heard.
Not wanting to do a typical over-the-top graphics package, we developed along with Gretel, the unbranded brand. Using reductive typography, motion and messaging, we let the product sell itself.