GERRY WEBER
Award—winning creative leader based in NYC. Currently, VP of Creative and Brand Strategy at BBC Studios where he leads multiple creative marketing teams across the organization.
VICELAND
Now With More Weed
2019
︎ Creative Direction
︎ Art Direction
︎ Design
A week-long programming stunt dedicated to weed that appeals to all the senses and culminates on 4/20, resulting in VICELAND’s highest viewed week on TV.
Now With More Weed is all about dry amusement and visuals that appeal to people who aren’t stoned yet. It makes weed the celebrity, examining its ubiquity, normalization, and increasing legalization.
We depicted copious amounts of weed in curious, unexpected places while still being rooted in the real world and played into the post-smoking effects- whether it is paranoia, humor, or cognitive abilities.
Dedicated content expanded across all VICE channels, including, getting an entire town high and smoking weed with Jeff Sessions in D.C.
︎ Art Direction
︎ Design
A week-long programming stunt dedicated to weed that appeals to all the senses and culminates on 4/20, resulting in VICELAND’s highest viewed week on TV.
Now With More Weed is all about dry amusement and visuals that appeal to people who aren’t stoned yet. It makes weed the celebrity, examining its ubiquity, normalization, and increasing legalization.
We depicted copious amounts of weed in curious, unexpected places while still being rooted in the real world and played into the post-smoking effects- whether it is paranoia, humor, or cognitive abilities.
Dedicated content expanded across all VICE channels, including, getting an entire town high and smoking weed with Jeff Sessions in D.C.