GERARD WEBER


Creative Director
hello@gerardweber.com

WORK


Strategic
Collaborative

INFO


90+ Awards
12 Years Experience
Weed Week:
Now With More Weed
A week-long programming stunt dedicated to weed that appeals to all the senses and culminates on 4/20. Our strategy for this campaign was celebrating the ubiquity, normalization, and increasing legalization of weed. NOW WITH MORE WEED depicts copious amounts of weed in curious, unexpected places while still being rooted in the real world. NOW WITH MORE WEED is all about dry amusement, visuals that appeal to people who aren’t stoned yet, and lots and lots of weed.



TVC:

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