On February 29th, 2016, VICE launched VICELAND, a TV channel led by Spike Jonze, where programming covered the most important topics to young people today.
At it’s core, it was a channel of radical empathy created by people, for people riding the fine line of high and low vernacular.
It lifted the curtain, showing experimentation and processes, all while acting as a platform to give viewers a global stage to be heard.
Not wanting to do a typical over-the-top graphics package, we developed along with Gretel, the unbranded brand. Using reductive typography, motion and messaging, we let the product sell itself.