Head of Creative at Spotify, Podcaster Mission


FMR Assoc. Creative Director at Amazon.

FMR Sr. Creative Art Director for VICE.

FMR Global Art Director for Pepsi International.

FMR Freelance Art Director for Burton.


︎ Index

Weed Week 2017

Viceland’s first Weed Week. A stoned seven day long programming stunt, culminating on 4/20 that is dedicated to a single celebrity- weed.

The campaign had over 24 hours of custom created content with a full 360° campaign integrated with editorial that challened the notions of marijuana with imagery that wasn’t stereotypical stoner.

Our in-house team made Quiz Show, a show featuring stoned contestants answering the big questions in life.

Storefronts in NYC and LA were packed with weed to act as a destination billboard, which featured an ATM that printed weed receipts and even emitted a weed smell.

Also, we threw a ton of parties, featuring free weed in legal states.